Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CB0108
RGB
203, 1, 8
HSL
358, 99%, 40%
HSB
358, 100%, 80%
CMYK
0, 100, 96, 20
LAB
43, 68, 56
LCH
43, 88, 40
OKLCH
0.53, 0.22, 29
XYZ
25, 13, 1
LUV
43, 141, 30
HWB
358, 0%, 20%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.