Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CB0C09
RGB
203, 12, 9
HSL
1, 92%, 42%
HSB
1, 96%, 80%
CMYK
0, 94, 96, 20
LAB
44, 67, 56
LCH
44, 87, 40
OKLCH
0.53, 0.21, 29
XYZ
25, 13, 1
LUV
44, 139, 30
HWB
1, 4%, 20%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.