Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CB494A
RGB
203, 73, 74
HSL
360, 56%, 54%
HSB
360, 64%, 80%
CMYK
0, 64, 64, 20
LAB
50, 52, 29
LCH
50, 60, 29
OKLCH
0.58, 0.17, 23
XYZ
28, 18, 8
LUV
50, 99, 21
HWB
360, 29%, 20%
Pantone
1797 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.