Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CC1B04
RGB
204, 27, 4
HSL
7, 96%, 41%
HSB
7, 98%, 80%
CMYK
0, 87, 98, 20
LAB
45, 65, 58
LCH
45, 87, 42
OKLCH
0.54, 0.21, 31
XYZ
25, 14, 1
LUV
45, 136, 32
HWB
7, 2%, 20%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.