Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
CCDBC4
RGB
204, 219, 196
HSL
99, 24%, 81%
HSB
99, 11%, 86%
CMYK
7, 0, 11, 14
LAB
86, -8, 10
LCH
86, 13, 131
OKLCH
0.87, 0.04, 135
XYZ
60, 67, 62
LUV
86, -7, 16
HWB
99, 77%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.