Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD6BC
RGB
221, 214, 188
HSL
47, 33%, 80%
HSB
47, 15%, 87%
CMYK
0, 3, 15, 13
LAB
86, -1, 14
LCH
86, 14, 93
OKLCH
0.87, 0.04, 95
XYZ
63, 67, 57
LUV
86, 6, 20
HWB
47, 74%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.