Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CCDFFD
RGB
204, 223, 253
HSL
217, 92%, 90%
HSB
217, 19%, 99%
CMYK
19, 12, 0, 1
LAB
88, -2, -17
LCH
88, 17, 263
OKLCH
0.90, 0.05, 260
XYZ
69, 73, 103
LUV
88, -11, -26
HWB
217, 80%, 1%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.