Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CCE8FE
RGB
204, 232, 254
HSL
206, 96%, 90%
HSB
206, 20%, 100%
CMYK
20, 9, 0, 0
LAB
90, -6, -14
LCH
90, 15, 246
OKLCH
0.92, 0.04, 242
XYZ
72, 78, 105
LUV
90, -16, -21
HWB
206, 80%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.