Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97B2C7
RGB
151, 178, 199
HSL
206, 30%, 69%
HSB
206, 24%, 78%
CMYK
24, 11, 0, 22
LAB
71, -6, -14
LCH
71, 15, 247
OKLCH
0.75, 0.04, 242
XYZ
39, 43, 60
LUV
71, -15, -20
HWB
206, 59%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.