Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CCF0FD
RGB
204, 240, 253
HSL
196, 92%, 90%
HSB
196, 19%, 99%
CMYK
19, 5, 0, 1
LAB
93, -10, -10
LCH
93, 14, 226
OKLCH
0.93, 0.04, 222
XYZ
74, 82, 105
LUV
93, -19, -14
HWB
196, 80%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.