Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CD1709
RGB
205, 23, 9
HSL
4, 92%, 42%
HSB
4, 96%, 80%
CMYK
0, 89, 96, 20
LAB
45, 66, 57
LCH
45, 87, 41
OKLCH
0.54, 0.21, 30
XYZ
26, 14, 2
LUV
45, 138, 32
HWB
4, 4%, 20%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.