Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CE5601
RGB
206, 86, 1
HSL
25, 99%, 41%
HSB
25, 100%, 81%
CMYK
0, 58, 100, 19
LAB
52, 46, 62
LCH
52, 77, 53
OKLCH
0.60, 0.17, 45
XYZ
29, 20, 2
LUV
52, 101, 46
HWB
25, 0%, 19%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.