Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CEE2FB
RGB
206, 226, 251
HSL
213, 85%, 90%
HSB
213, 18%, 98%
CMYK
18, 10, 0, 2
LAB
89, -3, -15
LCH
89, 15, 258
OKLCH
0.91, 0.04, 254
XYZ
70, 74, 102
LUV
89, -12, -22
HWB
213, 81%, 2%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.