Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CF1404
RGB
207, 20, 4
HSL
5, 96%, 41%
HSB
5, 98%, 81%
CMYK
0, 90, 98, 19
LAB
45, 67, 59
LCH
45, 89, 41
OKLCH
0.54, 0.21, 30
XYZ
26, 14, 1
LUV
45, 140, 32
HWB
5, 2%, 19%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.