Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
CF6103
RGB
207, 97, 3
HSL
28, 97%, 41%
HSB
28, 99%, 81%
CMYK
0, 53, 99, 19
LAB
55, 42, 63
LCH
55, 75, 56
OKLCH
0.62, 0.16, 50
XYZ
30, 22, 3
LUV
55, 93, 49
HWB
28, 1%, 19%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.