Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CFE3FD
RGB
207, 227, 253
HSL
214, 92%, 90%
HSB
214, 18%, 99%
CMYK
18, 10, 0, 1
LAB
89, -3, -15
LCH
89, 15, 259
OKLCH
0.91, 0.04, 255
XYZ
71, 75, 104
LUV
89, -12, -23
HWB
214, 81%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.