Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D01601
RGB
208, 22, 1
HSL
6, 99%, 41%
HSB
6, 100%, 82%
CMYK
0, 89, 100, 18
LAB
45, 67, 60
LCH
45, 90, 42
OKLCH
0.54, 0.22, 30
XYZ
26, 14, 1
LUV
45, 141, 33
HWB
6, 0%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.