Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0CCDF
RGB
208, 204, 223
HSL
253, 23%, 84%
HSB
253, 9%, 87%
CMYK
7, 9, 0, 13
LAB
83, 4, -9
LCH
83, 10, 295
OKLCH
0.85, 0.03, 295
XYZ
61, 62, 79
LUV
83, 1, -15
HWB
253, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.