Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E0F4
RGB
228, 224, 244
HSL
252, 48%, 92%
HSB
252, 8%, 96%
CMYK
7, 8, 0, 4
LAB
90, 4, -9
LCH
90, 10, 294
OKLCH
0.92, 0.03, 295
XYZ
75, 76, 96
LUV
90, 1, -15
HWB
252, 88%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.