Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0CCE2
RGB
208, 204, 226
HSL
251, 27%, 84%
HSB
251, 10%, 89%
CMYK
8, 10, 0, 11
LAB
83, 5, -10
LCH
83, 11, 293
OKLCH
0.86, 0.03, 294
XYZ
61, 62, 81
LUV
83, 1, -17
HWB
251, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.