Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0DEC7
RGB
208, 222, 199
HSL
97, 26%, 83%
HSB
97, 10%, 87%
CMYK
6, 0, 10, 13
LAB
87, -8, 10
LCH
87, 12, 130
OKLCH
0.88, 0.03, 133
XYZ
62, 70, 64
LUV
87, -7, 16
HWB
97, 78%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.