Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8DCC2
RGB
216, 220, 194
HSL
69, 27%, 81%
HSB
69, 12%, 86%
CMYK
2, 0, 12, 14
LAB
87, -5, 12
LCH
87, 13, 111
OKLCH
0.88, 0.04, 114
XYZ
64, 70, 61
LUV
87, -1, 19
HWB
69, 76%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.