Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0DEC9
RGB
208, 222, 201
HSL
100, 24%, 83%
HSB
100, 9%, 87%
CMYK
6, 0, 9, 13
LAB
87, -8, 9
LCH
87, 12, 132
OKLCH
0.88, 0.03, 135
XYZ
63, 70, 65
LUV
87, -7, 14
HWB
100, 79%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.