Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8DCC4
RGB
216, 220, 196
HSL
70, 26%, 82%
HSB
70, 11%, 86%
CMYK
2, 0, 11, 14
LAB
87, -4, 11
LCH
87, 12, 112
OKLCH
0.88, 0.03, 115
XYZ
64, 70, 62
LUV
87, -1, 18
HWB
70, 77%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.