Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
D0E6FE
RGB
208, 230, 254
HSL
211, 96%, 91%
HSB
211, 18%, 100%
CMYK
18, 9, 0, 0
LAB
90, -4, -14
LCH
90, 15, 255
OKLCH
0.92, 0.04, 251
XYZ
72, 77, 105
LUV
90, -13, -22
HWB
211, 82%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.