Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D0EEDC
RGB
208, 238, 220
HSL
144, 47%, 87%
HSB
144, 13%, 93%
CMYK
13, 0, 8, 7
LAB
92, -13, 5
LCH
92, 14, 157
OKLCH
0.92, 0.04, 159
XYZ
70, 80, 79
LUV
92, -15, 11
HWB
144, 82%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.