Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D10404
RGB
209, 4, 4
HSL
0, 96%, 42%
HSB
0, 98%, 82%
CMYK
0, 98, 98, 18
LAB
45, 69, 59
LCH
45, 91, 40
OKLCH
0.54, 0.22, 29
XYZ
26, 14, 1
LUV
45, 145, 31
HWB
0, 2%, 18%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.