Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D11405
RGB
209, 20, 5
HSL
4, 95%, 42%
HSB
4, 98%, 82%
CMYK
0, 90, 98, 18
LAB
45, 68, 59
LCH
45, 89, 41
OKLCH
0.55, 0.22, 30
XYZ
27, 14, 1
LUV
45, 142, 32
HWB
4, 2%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.