Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D11B02
RGB
209, 27, 2
HSL
7, 98%, 41%
HSB
7, 99%, 82%
CMYK
0, 87, 99, 18
LAB
46, 66, 60
LCH
46, 89, 42
OKLCH
0.55, 0.21, 31
XYZ
27, 14, 1
LUV
46, 140, 33
HWB
7, 1%, 18%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.