Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D1DDCA
RGB
209, 221, 202
HSL
98, 22%, 83%
HSB
98, 9%, 87%
CMYK
5, 0, 9, 13
LAB
87, -7, 8
LCH
87, 10, 130
OKLCH
0.88, 0.03, 134
XYZ
63, 70, 66
LUV
87, -6, 13
HWB
98, 79%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.