Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
D1E7FF
RGB
209, 231, 255
HSL
211, 100%, 91%
HSB
211, 18%, 100%
CMYK
18, 9, 0, 0
LAB
91, -4, -14
LCH
91, 15, 255
OKLCH
0.92, 0.04, 251
XYZ
73, 78, 106
LUV
91, -13, -22
HWB
211, 82%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.