Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D20707
RGB
210, 7, 7
HSL
0, 94%, 43%
HSB
0, 97%, 82%
CMYK
0, 97, 97, 18
LAB
45, 69, 58
LCH
45, 90, 40
OKLCH
0.54, 0.22, 29
XYZ
27, 14, 1
LUV
45, 145, 31
HWB
0, 3%, 18%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.