Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D2E3CC
RGB
210, 227, 204
HSL
104, 29%, 85%
HSB
104, 10%, 89%
CMYK
7, 0, 10, 11
LAB
88, -9, 9
LCH
88, 13, 134
OKLCH
0.90, 0.04, 137
XYZ
65, 73, 68
LUV
88, -8, 16
HWB
104, 80%, 11%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.