Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D4E1
RGB
240, 212, 225
HSL
332, 48%, 89%
HSB
332, 12%, 94%
CMYK
0, 12, 6, 6
LAB
88, 12, -3
LCH
88, 12, 347
OKLCH
0.90, 0.04, 348
XYZ
73, 71, 81
LUV
88, 16, -6
HWB
332, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.