Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D31300
RGB
211, 19, 0
HSL
5, 100%, 41%
HSB
5, 100%, 83%
CMYK
0, 91, 100, 17
LAB
46, 68, 61
LCH
46, 91, 42
OKLCH
0.55, 0.22, 30
XYZ
27, 14, 1
LUV
46, 144, 33
HWB
5, 0%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.