Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D34704
RGB
211, 71, 4
HSL
19, 96%, 42%
HSB
19, 98%, 83%
CMYK
0, 66, 98, 17
LAB
51, 54, 61
LCH
51, 82, 48
OKLCH
0.59, 0.19, 39
XYZ
29, 18, 2
LUV
51, 117, 42
HWB
19, 2%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.