Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D35200
RGB
211, 82, 0
HSL
23, 100%, 41%
HSB
23, 100%, 83%
CMYK
0, 61, 100, 17
LAB
52, 50, 63
LCH
52, 80, 52
OKLCH
0.60, 0.18, 43
XYZ
30, 20, 2
LUV
52, 108, 45
HWB
23, 0%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.