Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D40000
RGB
212, 0, 0
HSL
0, 100%, 42%
HSB
0, 100%, 83%
CMYK
0, 100, 100, 17
LAB
45, 70, 61
LCH
45, 93, 41
OKLCH
0.55, 0.22, 29
XYZ
27, 14, 1
LUV
45, 148, 32
HWB
0, 0%, 17%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.