Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4CDDD
RGB
212, 205, 221
HSL
266, 19%, 84%
HSB
266, 7%, 87%
CMYK
4, 7, 0, 13
LAB
83, 5, -7
LCH
83, 8, 304
OKLCH
0.86, 0.02, 306
XYZ
62, 63, 77
LUV
83, 3, -12
HWB
266, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.