Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCEC1
RGB
220, 206, 193
HSL
29, 28%, 81%
HSB
29, 12%, 86%
CMYK
0, 6, 12, 14
LAB
84, 3, 8
LCH
84, 9, 68
OKLCH
0.86, 0.02, 65
XYZ
61, 63, 59
LUV
84, 9, 12
HWB
29, 76%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.