Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4D8BD
RGB
212, 216, 189
HSL
69, 26%, 79%
HSB
69, 13%, 85%
CMYK
2, 0, 12, 15
LAB
85, -5, 13
LCH
85, 14, 111
OKLCH
0.87, 0.04, 114
XYZ
61, 67, 58
LUV
85, -1, 20
HWB
69, 74%, 15%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.