Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCCC9
RGB
236, 204, 201
HSL
5, 48%, 86%
HSB
5, 15%, 93%
CMYK
0, 14, 15, 7
LAB
85, 11, 6
LCH
85, 13, 28
OKLCH
0.87, 0.04, 24
XYZ
67, 65, 64
LUV
85, 20, 6
HWB
5, 79%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.