Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D0BC
RGB
230, 208, 188
HSL
29, 46%, 82%
HSB
29, 18%, 90%
CMYK
0, 10, 18, 10
LAB
85, 6, 13
LCH
85, 14, 67
OKLCH
0.87, 0.04, 65
XYZ
64, 66, 57
LUV
85, 15, 18
HWB
29, 74%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.