Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4DCC0
RGB
212, 220, 192
HSL
77, 29%, 81%
HSB
77, 13%, 86%
CMYK
4, 0, 13, 14
LAB
87, -6, 13
LCH
87, 14, 117
OKLCH
0.88, 0.04, 120
XYZ
62, 69, 60
LUV
87, -3, 20
HWB
77, 75%, 14%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.