Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CFE4
RGB
231, 207, 228
HSL
308, 33%, 86%
HSB
308, 10%, 91%
CMYK
0, 10, 1, 9
LAB
86, 11, -7
LCH
86, 13, 328
OKLCH
0.88, 0.04, 330
XYZ
69, 67, 83
LUV
86, 12, -13
HWB
308, 81%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.