Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D4DDC8
RGB
212, 221, 200
HSL
86, 24%, 83%
HSB
86, 10%, 87%
CMYK
4, 0, 10, 13
LAB
87, -6, 9
LCH
87, 11, 123
OKLCH
0.88, 0.03, 126
XYZ
63, 70, 65
LUV
87, -4, 15
HWB
86, 78%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.