Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D51001
RGB
213, 16, 1
HSL
4, 99%, 42%
HSB
4, 100%, 84%
CMYK
0, 92, 100, 16
LAB
46, 69, 61
LCH
46, 92, 41
OKLCH
0.55, 0.22, 30
XYZ
28, 15, 1
LUV
46, 146, 33
HWB
4, 0%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.