Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D51409
RGB
213, 20, 9
HSL
3, 92%, 44%
HSB
3, 96%, 84%
CMYK
0, 91, 96, 16
LAB
46, 69, 58
LCH
46, 90, 40
OKLCH
0.55, 0.22, 30
XYZ
28, 15, 2
LUV
46, 145, 32
HWB
3, 4%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Cardinal
#C41E3A
Crimson
#DC143C
Auburn
#A52A2A
Cherry
#D2042D
Vermilion
#E34234
Mahogany
#C04000
Scarlet
#FF2400
Browse every named red on shades of red, or all families on colors.