Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D55005
RGB
213, 80, 5
HSL
22, 95%, 43%
HSB
22, 98%, 84%
CMYK
0, 62, 98, 16
LAB
52, 51, 62
LCH
52, 81, 50
OKLCH
0.60, 0.18, 42
XYZ
30, 20, 2
LUV
52, 111, 44
HWB
22, 2%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.