Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D55D09
RGB
213, 93, 9
HSL
25, 92%, 44%
HSB
25, 96%, 84%
CMYK
0, 56, 96, 16
LAB
55, 46, 62
LCH
55, 77, 54
OKLCH
0.62, 0.17, 46
XYZ
31, 22, 3
LUV
55, 101, 48
HWB
25, 4%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.